Om TandoninironSource LevelUpMarvel Snap, Marvel Contest, CoD Mobile: What makes them a mass market hit?What does the stellar mass market success of games like Marvel Snap, Marvel Contest of Champions and CoD Mobile share in common? No, it’s…12 min read·Feb 23, 2023--2--2
Om TandoninironSource LevelUpNFT first or NFT compatible? The key to P2E mass adoptionGames today are catching wide spread attention, paving the path to Metaverse revolution19 min read·Mar 22, 2022----
Om TandoninironSource LevelUpHow to crack the Match 3 code: Lessons from Project MakeoverAnalyzing the lucrative Match 3 category and understanding the success of Project Makeover — a new kind of Match 3 game12 min read·Feb 10, 2021----
Om TandoninironSource LevelUpThe power of storytelling in blockbuster casual gamesThe evolution of storytelling in casual games, the factors driving its rapid adoption, & a Q&A with a leading game storytelling expert12 min read·Nov 5, 2020--1--1
Om TandoninironSource LevelUpHow to crack the Match-3 code — Part IIDeconstructing the evolution of the industry’s biggest Match-3 titles14 min read·Jul 27, 2020----
Om TandoninironSource LevelUpHow to crack the Match 3 code — Part 1UX expert Om Tandon explains the evolution of Meta features in Match 3 games, and analyzes the key design shifts and trends in 202010 min read·Apr 28, 2020----
Om TandonMiniclip’s 8 Ball Pool: A melting pot of skill & chance based gratification-Part 1430* Million + Lifetime Revenue; 80* Million + Lifetime downloads11 min read·Apr 11, 2020----
Om TandonCan Crisis be a Catalyst of Change? 6 ‘Emergent’ Post-COVID TrendsCo-authored with Pavitra S. Tandon11 min read·Mar 29, 2020----
Om TandoninironSource LevelUp5 ways to use behavioral economics to monetize your mobile game’s usersUX expert Om Tandon shares 5 examples of mobile game developers using behavioral economics principles to drive monetization in their games11 min read·Mar 19, 2020----
Om TandonNetflix’s Bandersnatch UX: Cinema meets Gaming, how to make the marriage last!Co-authored with Pavitra S Tandon12 min read·Jan 10, 2019----